Our packages are flexible and tailored to your needs, with a minimum commitment of one quarter to accurately measure campaign effectiveness. This period allows us to track growth, engagement, and conversions. After a successful campaign, you can opt for a long-term collaboration with the influencer(s), increasing relevance, brand awareness, and long-term impact.
Influencer and intermediary fees are billed separately, giving you control over the costs while we handle everything—from influencer selection to campaign management. You'll receive clear insights into key metrics like reach and conversions, ensuring transparency and measurable results.
The cost of an influencer campaign can vary widely based on the number of influencers, the sort of influencers (micro, mid-tier of meso), the campaign duration, and the level of content creation required. At House of Are, we offer a subscription-based model that provides transparency and flexibility at our agency side, allowing you to maintain long-term relationships with influencers at competitive rates. Starting from smaller budgets and working with barterdeals (Starter and Standard package), to more extensive campaigns, we carefully search and select influencers who align with your budget and objectives, in line with the chosen package. Additionally, we carefully select influencers using data-driven insights to ensure maximum impact for your investment.
Always-on influencer marketing is effective because it builds authentic, long-term relationships between brands and their audiences. Rather than short, one-off campaigns, consistent engagement fosters trust and deeper connections. At House of Are, we focus on quality over quick deals, working with influencers who genuinely align with your brand’s mission. Our long-term programs allow for continuous storytelling and meaningful engagement, leading to higher retention and better results.
There are numerous ways to measure the success of influencer marketing. We look at the full picture, starting with reach and impressions to understand how many people are exposed to your brand. Engagement rate and metrics such as likes, shares, and comments provide insight into how your audience interacts with the content, while follower growth reveals long-term impact.
To dig deeper, we track conversion rates and the cost per conversion to see how effectively the campaign drives sales. Metrics like costs per view help us evaluate the awareness growth. We also are able to measure brand lift and share of voice (SoV) to see how your visibility compares to competitors (DeLuxe and Ultimate Package).
With advanced tracking, we calculate key figures like earned media value (EMV), customer acquisition cost (CAC), and most importantly, return on investment (ROI).
Finding the right influencers is key to a successful campaign. We start by identifying the target audience and then look for influencers whose followers align with that demographic. We use our network of purpose-driven contentcreators and a data-based influencer marketing platform tool. Finally, we hand-select influencers who align with your brand values and have recognized authority and awareness in the spaces that are important to your brand and handle the contact and onboarding.