Dedicated to influencing for good. 

It was a summer evening in 2024, as I sat in my garden overlooking the water, reflecting on the role of influencers. What if these influencers, together with brands dedicated to building a better world, could inspire others to make a real impact?

After producing premium online content for Dutch micro, mid-tier, and macro influencers for four years, me and the team have gained extensive knowledge and built a strong network within the influencer market. Our network consists of entrepreneurial influencers and agencies in the fashion, wellbeing, sustainability, travel and lifestyle branche with a clear vision, a philosophy, and a loyal following. Storytelling, honesty in their content, and long-term relationships take precedence over quick deals.
 Through these collaborations, I realized one vital truth: influencers who deeply believe in their message and commit to a long-term strategy — those who truly understand and engage with their communities — are the ones who achieve the most success. In fact, we achieved a 100K launch for one of these courses.

The Story of how we began

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At the same time, I was giving lectures on (influencer) marketing and communication at universities, continuously asking myself and the students, what if we combined the power of influencers with purpose-driven brands?

That summer evening in 2024, the answer became clear. House of Are Agency was born.

Teun, my husband and an expert in sales and marketing, joined me on this journey. His insights are invaluable in truly understanding your business, your audience, and the message you want to convey through your campaigns, ensuring we capture the essence of your brand in every collaboration.

Dianne, an experienced influencer marketing expert and a skilled project manager, has also come on board. Together, we work seamlessly to manage every detail. Finally, one of my top alumni, based in Vienna (lucky him!), brings his practical experience in influencer content marketing to the table. He’s an essential part of our growing vision, ensuring we stay ahead of industry trends.

House of Are was built with the vision of empowering brands with a strong purpose to amplify their message through meaningful, responsible influencer partnerships. Our clients trust us to connect them with influencers who care about the same causes they do. Whether you are looking to increase awareness for your brand, promote a new product line, or create long-term engagement, House of Are has the strategy, expertise, and network to make it happen.

Let’s create real change together.